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Jonah Berger’s book “Contagious: How to Build Word of Mouth in the Digital Age” provides an insightful examination of the elements that contribute to contagiousness in the linked world...

Robert B. Cialdini’s acclaimed book “Influence: The Psychology of Persuasion” examines the psychological underpinnings of why people answer “yes” as well as the variables...

Starting a business can be an exciting opportunity but it’s also very challenging. It requires careful planning, strategies, and hard work to succeed in the competitive world of business. Fortunately,...

The world of business is highly competitive and in order to succeed, it’s important to have the right tools and strategies at your disposal. One of the most powerful tools for improving efficiency,...